{"id":3615,"date":"2024-01-24T17:21:19","date_gmt":"2024-01-24T17:21:19","guid":{"rendered":"https:\/\/raph.xyz\/?p=3615"},"modified":"2025-11-13T23:19:58","modified_gmt":"2025-11-13T23:19:58","slug":"la_nature_te_juge","status":"publish","type":"post","link":"https:\/\/raph.xyz\/index.php\/en\/2024\/01\/24\/la_nature_te_juge\/","title":{"rendered":"La nature te juge"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid en_tete\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"129\" src=\"https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/onyva-logo.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"onyva-logo\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element color_palette\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li>#cede54<\/li>\n<li>#4cac48<\/li>\n<li>#fff8f1<\/li>\n<li>#3076b8<\/li>\n<li>#b8b1d1<\/li>\n<li>#2d2530<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1>LA NATURE TE JUGE<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element post_categories\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>ARTISTIC DIRECTION &#8211; 360 CAMPAIGN &#8211; VISUAL IDENTITY &#8211; WEBSITE &#8211; QUIZZ &#8211; SOCIAL MEDIAS<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p data-start=\"827\" data-end=\"1058\"><em>Nature is Watching You<\/em> is an awareness campaign created for R\u00e9seau plein air Qu\u00e9bec and its consumer brand <em>On y va Qu\u00e9bec<\/em>. The idea was to encourage respect for outdoor etiquette, regardless of the activity or the season.<\/p>\n<p data-start=\"1060\" data-end=\"1413\">Targeting young adults aged 18 to 30 and leveraging web and social media culture, the campaign draws inspiration from the <em data-start=\"1182\" data-end=\"1192\">side eye<\/em> trend and features a series of animal memes. I led the art direction and produced the visuals. We launched a website, a contest, visual content and video capsules for social media, as well as influencer collaborations.<\/p>\n<p data-start=\"1060\" data-end=\"1413\"><a href=\"https:\/\/lanaturetejuge.ca\/\" target=\"_blank\" rel=\"noopener\">The campaign website<\/a><br \/>\n<a href=\"https:\/\/www.grenier.qc.ca\/actualites\/39407\/la-nature-te-juge-gentiment-bien-sur\" target=\"_blank\" rel=\"noopener\">The article in Le Grenier<\/a><br \/>\n<a href=\"https:\/\/atypic.ca\/fr\/realisation\/reseau-plein-air-quebec\/\" target=\"_blank\" rel=\"noopener\">The campaign on Atypic<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_gallery wpb_content_element vc_clearfix wpb_content_element\" ><div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slides wpb_image_grid\" data-interval=\"3\"><ul class=\"wpb_image_grid_ul\"><li class=\"isotope-item\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_01.jpg\" class=\"attachment-full\" alt=\"\" title=\"LNTG_01\" srcset=\"https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_01.jpg 1920w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_01-300x169.jpg 300w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_01-1024x576.jpg 1024w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_01-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/li><li class=\"isotope-item\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1080\" src=\"https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_02.jpg\" class=\"attachment-full\" alt=\"\" title=\"LNTG_02\" srcset=\"https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_02.jpg 1921w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_02-300x169.jpg 300w, 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class=\"attachment-full\" alt=\"\" title=\"LNTG_04\" srcset=\"https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_04.jpg 1920w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_04-300x169.jpg 300w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_04-1024x577.jpg 1024w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_04-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/li><li class=\"isotope-item\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_05.jpg\" class=\"attachment-full\" alt=\"\" title=\"LNTG_05\" srcset=\"https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_05.jpg 1921w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_05-300x169.jpg 300w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_05-1024x576.jpg 1024w, https:\/\/raph.xyz\/wp-content\/uploads\/2025\/09\/LNTG_05-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1921px) 100vw, 1921px\" \/><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_2 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black vc_custom_1757703504150 wpb_content_element  vc_custom_1757703504150 wpb_content_element\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n<div class=\"vc_grid-container-wrapper vc_clearfix vc_grid-animation-zoomIn\">\n\t<div class=\"vc_grid-container vc_clearfix wpb_content_element vc_masonry_grid\" data-initial-loading-animation=\"zoomIn\" 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